DISC 01 · ORIGIN
2013
A shared conviction among university peers ignites JPEG.
JPEG begins as an inherited legacy turned into a calling, when a small group of friends commit to focusing their own lenses.
01 — Our Story
A studio born from friendship, raised by discipline.
From an inherited love of photography to a multimedia organisation operating across four sub-brands.
DISC 02 · ATELIER
2018
Will You Marry Me opens as a wedding atelier.
A private practice for couples who want their wedding day approached as cinema, not as content.
DISC 03 · ANALOG
2021
First Roll opens — analog photobooth.
A paper-first photobooth practice for events remembered on something other than a phone camera roll.
DISC 04 · REGISTRATION
2023
Formally registered as Sole Co., Ltd.
Ten years after founding, the practice formalises into a registered company in Vientiane Capital.
DISC 05 · QUIETER
2024
SelfTalk opens — a slow portrait practice.
A fourth sub-brand for portrait sessions designed with the patience of therapy.
DISC 06 · TODAY
2026
Four houses, seven memberships.
JPEG operates four sub-brands today, anchored in seven international memberships and twelve years of practice.